It’s exciting and terrifying to start or buy a cleaning company. But the most frightening part is finding clients and keeping them. Good news is that you already have a clientele for your cleaning business, and there are many avenues for communication and advertising.
There are some things you need to know before you start your cleaning business.
Develop a Marketing Strategy
Strategy is key to attracting clients for your cleaning business.
First, identify who and what you want to reach. Next, consider the best ways to reach them, including through social media or simply putting flyers up at your local deli.
Cleaning businesses serve a specific clientele. This can be corporate clients, event centers, families with children, and homeowners. You can make affordable ads for any group by creating a Facebook and Instagram page.
Each ad should be simple. You should focus on the main selling points of one ad and customer testimonials in the other. The simpler, clearer, and more concise your message is, the better.
Printing business cards is a great way to find cleaning clients, especially if your plan is to attend fairs and conventions.
Refer a customer
Although it might seem daunting to ask for a referral, it is a great way to quickly get cleaning clients.
Here’s the secret to getting commercial cleaning clients. Don’t try to be an agent. Be human. You can ask for help at any time, but you should be polite.
You can refer anyone you know such as family members, friends, and even clients. However, you must actively seek them out. You don’t have to wait for someone to refer you. Knowing how to get commercial cleaners means you don’t need to wait for them to come to you. Asking satisfied customers for referrals is the best way to find them. You can ask them for referrals with confidence and detail your best service.
You can also use these referrals to create testimonials on your website. Your website will be more attractive to potential customers if it has positive reviews.
Coupons/Discounts
People won’t try a product or service if it costs them a lot of time or money.
Offer a discount or coupon every now and again to encourage cleaning clients to try your services.
Most companies will offer a discount to customers who are just starting their first service. A new customer may feel more special if they don’t have to spend as much as a regular customer.
Many businesses offer a “buy one, get one” or “bring your friend” discount. This encourages customers to bring their friends and doubles the number of customers.
Recycling Marketing Campaigns
Companies that support charitable causes like recycling are attractive to some customers. Cleaning companies may use chemicals and materials that could damage the environment. This is why many cleaning companies encourage using eco-friendly cleaning products.
You might be able to attract commercial cleaning clients by using a cute slogan. Cleaning companies that can maintain a clean building will help the environment and their customers.
This campaign could be coordinated with Earth Day each spring. To celebrate Earth Day, you could sponsor a fun run or charity event. This will encourage people to think of ways they can help the environment.
Optimize your website content
First, you must determine who your ideal client will be before you can know how to get them cleaning. Next, determine what questions they may have and how you can answer them. Google Analytics and other SEO Tools will help you to narrow down the keywords that will bring potential customers to your website. To be theexpert on your field and provide the answers that your clients require, do your research.
Your website should be easy to use and encourage users to interact with it. Blogs and other content should be kept simple and clear. Businesses will often link to their most memorable testimonials.
Social Media
A strong online presence is key to attracting clients quickly. It is important to have a website that attracts customers and explains your services. However, social media can spread those services in different ways.
Social media has many communication options. You can either video-blog your business on YouTube, or share photos on Instagram, Facebook and Pinterest. You can reach your followers directly via most social media platforms that have direct messaging.
You should consider where your clients are most likely to be reached. It might not be necessary for you to create a page if your clients are not using that particular social media platform.