It’s exciting and terrifying to start or buy a cleaning company. But the most frightening part is finding clients and keeping them. The good news is that you already have a clientele for your cleaning business, and there are many avenues for communication and advertising.
You need to know some things before you start your cleaning business.
Develop a Marketing Strategy
Strategy is key to attracting clients to your cleaning business.
First, identify who and what you want to reach. Next, consider the best ways to reach them, including through social media or simply putting flyers up at your local deli.
Cleaning businesses serve a specific clientele. These can be corporate clients, event centres, families with children, and homeowners. You can make affordable ads for any group by creating a Facebook and Instagram page.
Each ad should be simple. It would help if you focused on the main selling points of one ad and customer testimonials in the other. The simpler, clearer, and more concise your message are, the better.
Printing business cards is a great way to find cleaning clients, especially if you plan to attend fairs and conventions.
Refer a customer
Although it might seem daunting to ask for a referral, it is a great way to get cleaning clients quickly.
Here’s the secret to getting commercial cleaning clients. Don’t try to be an agent. Be human. You can ask for help anytime, but you should be polite.
You can refer anyone you know, such as family members, friends, and even clients. However, you must actively seek them out. You don’t have to wait for someone to refer you. Knowing how to get commercial cleaners means you don’t need to wait for them to come to you. Asking satisfied customers for referrals is the best way to find them. You can ask them for referrals with confidence and detail your best service.
You can also use these referrals to create testimonials on your website. Your website will be more attractive to potential customers if it has positive reviews.
People won’t try a product or service if it costs them a lot of time or money.
Offer a discount or coupon now and again to encourage cleaning clients to try your services.
Most companies will offer a discount to customers just starting their first service. New customers may feel more special if they don’t have to spend as much as regular customers.
Many businesses offer a “buy one, get one” or “bring your friend” discount. This encourages customers to bring their friends and doubles the number of customers.
Recycling Marketing Campaigns
Companies that support charitable causes like recycling are attractive to some customers. Cleaning companies may use chemicals and materials that could damage the environment. This is why many cleaning companies encourage using eco-friendly cleaning products.
You might be able to attract commercial cleaning clients by using a cute slogan. Cleaning companies that maintain a clean building will help the environment and their customers.
This campaign could be coordinated with Earth Day each spring. You could sponsor a fun run or charity event to celebrate Earth Day. This will encourage people to think of ways they can help the environment.
Optimize your website content
First, you must determine who your ideal client will be before you can know how to get the cleaning. Next, determine what questions they may have and how you can answer them. Google Analytics and other SEO Tools will help you to narrow down the keywords that will bring potential customers to your website. Do your research to be the expert in your field and provide the answers that your clients require.
Your website should be easy to use and encourage users to interact with it. Blogs and other content should be kept simple and clear. Businesses will often link to their most amazing testimonials.
A strong online presence is a key to attracting clients quickly. Having a website that attracts customers and explains your services is important. However, social media can spread those services in different ways.
Social media has many communication options. You can either video-blog your business on YouTube or share photos on Instagram, Facebook and Pinterest. You can reach your followers directly via most social media platforms that have direct messaging.
It would help to consider where your clients will most likely be reached. Creating a page might not be necessary if your clients are not using that particular social media platform.
You can keep your online presence current by deciding how often you post new content. While some businesses upload photos, videos and blogs daily, others might only do it once or twice a week. Regardless of your business’s size, regularly updating your followers with new content is important.
Facebook ads are a great way for your business to grow and expand its reach.
Establishing a Professional Network
Knowing how to clean clients quickly is one thing, but it’s another to be able to build a professional network. This can mostly be done by meeting people face to face. It’s a great way to build business relationships by attending conventions and other events. You can also ask questions and possibly give out business cards.
These events require formal, professional attitudes. This can be not very safe. Remember that you are presenting yourself as a genuine and honest business owner, just like everyone else at this convention. You’ll find it easier to connect with people if you see them as human beings with the expertise to share rather than just a means to an end.
A professional network should be maintained like a circle of friends. Keeping in touch with your professional network and treating them as friends, not just connections. Don’t, for example, demand favour from someone you are reaching out to. You can send them your best wishes or your wish that they are well. Any message that shows that you care a good idea. This principle applies to your customers.